Three Chinese brands, OPPO, Huawei and Vivo, outperformed Apple and Xiaomi to become the top three smartphone vendors in China in terms of shipments in 2016.
2016年中国手机品牌OPPO、华为和Vivo的出货量超过苹果和小米成为前三甲。
For the first time, OPPO sold the most, 78.4 million mobile handsets in China last year, soaring 122.2 percent from 2015, according to a report released Monday by the International Data Corporation (IDC).
In 2015, OPPO was ranked fourth in a similar IDC list.
Vivo was the fifth largest smartphone
vendor in 2015, but was third in 2016 with a 96.9 percent surge in sales to 69.2 million handsets, the report said.
Both brands were popular among the young, especially fashionable young women, due to
celebrity endorsements,
embedded advertisments in entertainment programs and a well developed brick-and-motar
retail network in smaller cities.
"Their brands became increasingly recognized by consumers through intensive brand exposure and word of mouth," the report said .
Huawei stayed second, up 21.8 percent to 76.6 million units. Its market share edged up slightly from a year earlier to 16.4 percent in 2016.
The top three Chinese brands grabbed a total of 48 percent of the Chinese market last year.
相关单词：vendor
vendor解释：n.卖主；小贩
vendor例句：
She looked at the vendor who cheated her the other day with distaste.她厌恶地望着那个前几天曾经欺骗过她的小贩。
He must inform the vendor immediately.他必须立即通知卖方。
相关单词：vendors
vendors解释：n.摊贩( vendor的名词复数 )；小贩；（房屋等的）卖主；卖方
vendors例句：
The vendors were gazundered at the last minute. 卖主在最后一刻被要求降低房价。
At the same time, interface standards also benefIt'software vendors. 同时，界面标准也有利于软件开发商。 来自About Face 3交互设计精髓
相关单词：celebrity
celebrity解释：n.名人，名流；著名，名声，名望
celebrity例句：
Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
相关单词：endorsements
endorsements解释：n.背书( endorsement的名词复数 )；（驾驶执照上的）违章记录；（公开的）赞同；（通常为名人在广告中对某一产品的）宣传
endorsements例句：
He must make much money on those tennis shoe endorsements he does. 他替那些网球鞋珍重广告，就赚了不少钱。 来自互联网
But celebrity endorsements remain an important promotional tool for marketers. 尽管如此，邀明星助阵仍是营销人员重要的推广手段之一。 来自互联网
相关单词：embedded
embedded解释：a.扎牢的
embedded例句：
an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。
相关单词：retail
retail解释：v./n.零售；adv.以零售价格
retail例句：
In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
