China will increase policy support for its century-old traditional brands as many of them are struggling amid a rapidly changing domestic market.
中国将加大对有百年历史传统品牌的政策支持，其中的一些品牌在迅速变化的国内市场中苦苦挣扎。
The
Ministry of Commerce (MOC) and 15 other central authorities have
jointly published a general plan to bring new life to long-established brands, to preserve and improve traditional techniques, improve online and offline
integration, and strengthen brand protection.
Under the plan, such brands will be encouraged to carry out ownership reforms and receive favorable policies in fund-raising.
There are currently 1,128 time-honored brands, or "laozihao" in Chinese, that have obtained official recognition from the MOC, and the companies date back
about 160 years on average. More than 60 percent are engaged in
pharmaceuticals, food and
catering.
However, only about ten percent of "laozihao" are fit for the demands of the modern economy, such as Quanjude, a Beijing-based restaurant known for its roast duck. Many of the laozihao have limited popularity, run in small-scale workshops and barely keep afloat.
"Commonly small and medium-sized enterprises, the brands are facing a survival crisis due to their lack of competitiveness and their vulnerability to fierce competition amid rapidly-evolving technologies and business models," an industrial insider told the Economic Information Daily.
相关单词：ministry
ministry解释：n.(政府的)部；牧师
ministry例句：
They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
We probed the Air Ministry statements.我们调查了空军部的记录。
相关单词：jointly
jointly解释：ad.联合地，共同地
jointly例句：
Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。
相关单词：integration
integration解释：n.一体化，联合，结合
integration例句：
We are working to bring about closer political integration in the EU.我们正在努力实现欧盟內部更加紧密的政治一体化。
This was the greatest event in the annals of European integration.这是欧洲统一史上最重大的事件。
相关单词：pharmaceuticals
pharmaceuticals解释：n.医药品；药物( pharmaceutical的名词复数 )
pharmaceuticals例句：
the development of new pharmaceuticals 新药的开发
The companies are pouring trillions of yen into biotechnology research,especially for pharmaceuticals and new seeds. 这些公司将大量资金投入生物工艺学研究，尤其是药品和新种子方面。 来自《简明英汉词典》
相关单词：catering
catering解释：n. 给养
catering例句：
Most of our work now involves catering for weddings. 我们现在的工作多半是承办婚宴。
Who did the catering for your son's wedding? 你儿子的婚宴是由谁承办的？
