There was a time between the 1990s and mid-2000s when dressing head-to-toe in designer clothing emblazoned with logos was a sign of wealth and success. Now, people are using scalpels to slice logos off.
从上世纪90年代到2005年左右，身穿一套印有品牌标志的名牌服装曾是财富和成功的象征。如今，人们却要用刀将衣服的商标裁掉。
Online, bloggers are posting tutorials on how to remove the thread stitched into shirts and hats without leaving an unsightly outline or picking off the logo on sunglasses without leaving behind a
blurry mess. Writing stamped on in vinyl, meanwhile, is wiped away with nail polish remover, according to the Wall Street Journal.
In 2015, a report by Goldman Sachs revealed that millennials prefer clothing without labels or logos. When a person can transform themselves into a "brand" with some well-lit Instagram photos and considered Tweeting,
essentially advertising someone else's product on their chest or handbag can become less appealing.
In a similar
vein, cutting off someone else's identity enables you to create and
peddle your own. While allegiances to the quality of a brand's clothing can stick, what the label symbolises - perhaps teens or older shoppers - doesn't always fit the image a person is trying to construct.
And in the age of austerity, logos have long been regarded as a little
gauche. Instead, high quality-clothing, with the neat finishes in beautiful
fabrics, speaks for itself.
In response to the move away from obvious branding, fashion houses have toned down their logos. Abercrombie & Fitch have banned the "A&F" on sweatshirts and hoodies once ubiquitous in schools and on college campuses in the US, while bag manufacturers Coach and Michael Kors have changed-up their designs as sales of logo-heaving products ped, Business Insider reported.
相关单词：dressing
dressing解释：n.(食物)调料；包扎伤口的用品，敷料
dressing例句：
Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。
相关单词：blurry
blurry解释：adj.模糊的；污脏的，污斑的
blurry例句：
My blurry vision makes it hard to drive. 我的视力有点模糊，使得开起车来相当吃力。 来自《简明英汉词典》
The lines are pretty blurry at this point. 界线在这个时候是很模糊的。 来自《简明英汉词典》
相关单词：essentially
essentially解释：adv.本质上，实质上，基本上
essentially例句：
Really great men are essentially modest.真正的伟人大都很谦虚。
She is an essentially selfish person.她本质上是个自私自利的人。
相关单词：advertising
advertising解释：n.广告业；广告活动 a.广告的；广告业务的
advertising例句：
Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
相关单词：vein
vein解释：n.血管，静脉；叶脉，纹理；情绪；vt.使成脉络
vein例句：
The girl is not in the vein for singing today.那女孩今天没有心情唱歌。
The doctor injects glucose into the patient's vein.医生把葡萄糖注射入病人的静脉。
相关单词：peddle
peddle解释：vt.(沿街)叫卖，兜售；宣传，散播
peddle例句：
She loves to peddle gossip round the village.她喜欢在村里到处说闲话。
Street vendors peddle their goods along the sidewalk.街头摊贩沿著人行道兜售他们的商品。
相关单词：gauche
gauche解释：adj.笨拙的，粗鲁的
gauche例句：
He now seems gauche and uninteresting.他显得又笨拙又古板。
She was a rather gauche,provincial creature.她是个非常不善交际、偏狭守旧的人。
相关单词：fabrics
fabrics解释：织物( fabric的名词复数 )； 布； 构造； （建筑物的）结构（如墙、地面、屋顶）：质地
fabrics例句：
cotton fabrics and synthetics 棉织物与合成织物
The fabrics are merchandised through a network of dealers. 通过经销网点销售纺织品。
