Everyone likes excitement. When people bubble with personal energy, others enjoy being around them. Business firms like to hire a staff that brings zest（风味，热心） to the establishment. Some national restaurant chains, for example, train their staff to form an impromptu（即席演出） ensemble and sing "Happy Birthday" or "Happy Anniversary" to their customers on special occasions. It produces more than noise. People keep coming back.
One restaurant, knowing how people respond to excitement, devised a special plan. When a customer ordered a steak dinner, the chef placed the meal on a hot steel plate. Then, just before the waiter left the kitchen, he would drop an ice cube on the platter.
The waiter was instructed, "Walk slowly to the table. We want everyone to hear the sound of that hot platter." It wasn't the steak that was sizzling（极热的）, but the ice. The plan worked like instant advertising. If customers were in the process of ordering, they'd hear that sound and choose a steak. The sizzle produced the sale.
Today, think creatively. Ask yourself, "How can I add some excitement to what I plan to deliver?"
相关单词：zest
zest解释：n.乐趣；滋味，风味；兴趣
zest例句：
He dived into his new job with great zest.他充满热情地投入了新的工作。
He wrote his novel
相关单词：impromptu
impromptu解释：adj.即席的，即兴的；adv.即兴的(地)，无准备的(地)
impromptu例句：
The announcement was made in an impromptu press conference at the airport.这一宣布是在机场举行的临时新闻发布会上作出的。
The children put on an impromptu concert for the visitors.孩子们为来访者即兴献上了一场音乐会。
相关单词：ensemble
ensemble解释：n.合奏(唱)组；全套服装；整体，总效果
ensemble例句：
We should consider the buildings as an ensemble.我们应把那些建筑物视作一个整体。
It is ensemble music for up to
相关单词：advertising
advertising解释：n.广告业；广告活动 a.广告的；广告业务的
advertising例句：
Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
